Now Safaricom mobile phone users will be able to buy mobile phone applications using their airtime.Microsoft has partnered with Safaricom to introduce a service in a move it says will target the growing number of Windows based smartphone users who previously had to pay through credit card for their applications.
This new service will allow users to download apps from the Windows Phone Store and make payments using their mobile phones opening a reliable revenue channel for the developer community.
Speaking during the launch Safaricom Chief Executive Officer Bob Collymore said the company believes in supporting innovation and growing local entrepreneurs
”we are aware that a majority of Kenyan tech start-ups have challenges in developing and showcasing their apps, this platform will go a long way in enhancing growth of paid-for mobile services,” He added said
To buy an app through mobile operator billing, a user will be required to go to the Windows Phone Store and select the application they would like to buy. The consumer will then be able to see the name of the app, the price, publisher, app size and payment method clearly displayed.
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